Audi Sydney

I’ve just put the finishing touches on the SEO training courses to be held in Brisbane in July 2007. The blurb goes:

In 2007 Search Tempo will be conducting two-day training courses covering search engine optimisation and search engine marketing. The cost of these courses is $895 per person with a limit of 12 people per course. Here’s a sample lesson:

SEO – Advanced Article Marketing
Uploaded by 23squadron

Having attended the Search Tempo SEO Training Course you will be able to:

* Key concepts of SEO

• Describe the major aim of search engine optimisation
• Explain the foundation concept of pages verses sites when it comes to SEO
• Describe recent changes in search engine ranking algorithms

* Keyword Analysis

• Explain why keyword research is the most important aspect of SEO
• Conduct keyword research using online tools to identify the most profitable key phrases for your web pages
• Use KEI analysis to identify potential keywords for a web page
• Analyse competitor SEO strategies and tactics
• Produce customised key word phrases for each page in your web site

* Meta Tag Generation

• Explain why meta tags are important and state which two tags are the most important
• Identify the most important Meta tag elements
• Describe the rules for meta tag creation
• Optimize the page TITLE Tag
• Optimize the page META Description Tag
• Optimize the page META Keywords Tag

* Site design and architecture

• Use domain names, page names, alt tags, file names, image names and manu anchor text to improve search engine rankings
• Describe the purpose of the robots.txt file
• Create a robots.txt file for your web site
• Link a robots.txt file to a web page

* SEO Copywriting

• List the five golden rules for SEO copywriting
• Write web copy that includes the correct key word ratio and the correct HTML tags
• Use online tools to calculate key word ratios
• Optimize the page text for better keyword placement

* Search Engine Submission

• Describe the search engine submission process, spidering and indexing process
• Describe a method of getting listed in Google within 1 to 2 weeks
• Create a sitemap using freely available online tools
• Link a sitemap to a web page for spidering by the search engines
• Create an automatic alerting system to tell you when Google has indexed your site
• Apply to get your web site listed in Google local search

* Getting Quality one-way and two-way links

• Describe the concept of Google PageRank
• Describe the 5 qualities of the perfect incoming link
• Draft a powerful directory listing description including key words in the anchor text
• Use blogs and forums to get one-way links
• Use blog and ping to get your new web pages indexed quickly
• Use free directories to get one-way links
• Use free software to automate the directory submission process
• Identify the important qualities of a link exchnage partner
• Describe how nofollow tags can be used to defraud link exchange partners
• Subscribe to link exchange programmes to get reciprical links

* Article Marketing

• Describe the 3 major benefits of article marketing
• Describe the standard format and structure for an article to be submitted
• Find over 50 article submission sites
• Draft a powerful article author bio/resource box including key words in the anchor text
• Use free software to automate the article submission process
• Set up automatic alarms to let you know when an article has been published or syndicated

* Black Hat SEO

• Define the term black hat SEO
• List 5 common black hat SEO methods
• Explain the concept of link cloaking and automatic content generation
• Describe techniques to minimise link cloacking detection and penalties
• Load a link clocker program with keywords and see the results